Digital growth for schools and colleges, from first search to campus visit.
Parents shortlist schools on Google, Instagram and AI assistants long before they call. We build the brand, website and campaigns that make your institution easy to find and easy to trust, and we show you where every enquiry came from.
- Found on
- Google search, Maps and AI assistants
- Built for
- Parents researching schools on their phones
- Measured by
- Enquiries and campus visits, not likes
Signs your website is costing you admissions.
If two or more of these sound familiar, parents may be choosing institutions that are easier to find online.
- Parents search for schools near them, and yours isn’t on the first page.
- Where we’d start: Search engine optimisation
- Your website is years old and hard to use on a phone.
- Where we’d start: Website design and development
- AI assistants describe your institution with old or wrong information.
- Where we’d start: GEO and AEO
- Each admission campaign starts from scratch, with no record of what worked.
- Where we’d start: Analytics and enquiry tracking
- Your prospectus, website and social media each look like a different school.
- Where we’d start: Logo and visual identity
Everything a parent sees before they call you.
One team for your brand, website and campaigns, so parents get the same message wherever they look.
Brand strategy and messaging
What your institution stands for and how to say it, agreed before any design work starts.
Logo and visual identity
A logo, colours and typography that make your prospectus, signage and social media look like one institution.
Website design and development
A fast, mobile-first website with admissions, fees and campus life exactly where parents look for them.
Search engine optimisation
Your institution found first when parents search for schools near them, on Google and on Maps.
GEO and AEO
Accurate answers about your institution in AI assistants and search answer boxes, from information you control.
Social media and content
Regular posts on campus life, events and achievements, so parents see an institution that is active.
Admission campaigns
Search, social, email and WhatsApp campaigns, timed to your admissions calendar.
Analytics and enquiry tracking
Every enquiry traced to the search, ad or post that brought it in, reported in plain numbers each month.
From a clear strategy to enquiries you can count.
Five stages, in an order that matters: there is little point advertising a website that parents leave in seconds.
Stage 1: Strategy
We study how parents find and choose institutions like yours, and agree who you want to reach.
You receiveAn audit and a growth plan
Stage 2: Brand
We sharpen your identity and message, so every channel says the same thing.
You receiveBrand guidelines and key messages
Stage 3: Website
We build or rebuild your website, with tracking on every enquiry form and call.
You receiveA live website with enquiry tracking
Stage 4: Discovery
We make sure parents find you on Google, on Maps and in AI answers.
You receiveSearch, maps and AI listings in order
Stage 5: Marketing
We run admission campaigns on search, social and WhatsApp, and report what each one brings in.
You receiveLive campaigns and monthly reports
Questions about digital growth.
How long does it take to reach the first page of Google?
It depends on how many institutions compete in your area and on the state of your website today. Search rankings usually improve over several months, so we often run paid search alongside to bring in enquiries from the first weeks.
What are GEO and AEO?
Generative engine optimisation (GEO) and answer engine optimisation (AEO) help AI assistants and search answer boxes describe your institution accurately. Both depend on clear, well-structured and current information on your website and listings, which we set up and keep up to date.
Will our institution own the website and social media accounts?
Yes. Your domain, website, content and social media accounts are registered in your institution’s name, and we work on them with access that you control.
Can you improve our existing website instead of building a new one?
Often, yes. We first check whether it is fast, secure and easy to update. If it is, we improve it. If fixing it would cost more than rebuilding, we tell you before any work starts.
How will we know if the marketing is working?
Every enquiry is traced back to the search, ad or post that brought it in. Each month you see enquiries, campus visits and admissions by channel, in plain numbers, and the budget moves to what works.
Do you only work with schools and colleges?
Education is our focus. We also build brands, websites and campaigns for businesses, startups, professional firms and NGOs.